How does clear cast work

Once an ad has been approved by Clearcast, that approval is left on it. The only exception is in the unlikely event of an upheld ruling by the ASA, at which point we would need to rescind approval. Should the ad contain an offer or something similarly time-sensitive, during the clearance process we will expect to receive confirmation of the final media dates of the ad; these must be adhered to.

In all cases where a revised version of a previously cleared ad is submitted for Clearcast approval, the previous submission should be referenced. Can I submit an HD version of an ad I've already had approved? For Sky: 1. The same clock number should be used irrespective of whether the commercial format is SD or HD. Clearcast will not normally clear the same creative under different clock numbers as this will slow down our workflow and delay clearance for everyone.

Where we are asked to clear the same creative under different clock numbers, for example where an HD version has been clocked separately in error, we will apply a charge for clearance.

There is no need to resubmit previously cleared commercials with new clock numbers if you remaster them in HD. The clock number of the previously cleared commercial should be used.

For ITV: 1. Ads previously cleared in standard definition should be re clocked if an HD version is supplied. As clearing already-approved ads will be detrimental to our workflow we will apply a charge for these clearances.

Clearcast reserves the right to charge for duplication of edits. Amending and resubmitting ads requires Clearcast to duplicate compliance procedures. Submissions need to be processed and checked for flashing, supers and claims.

Clearance staff also need to ensure compliance against script submissions for acceptability. Clearcast is committed to turnaround times and when ads are resubmitted with cosmetic changes, our workload increases and can slow down the service we provide. The charge is for duplicate clocks and additional clocks with only cosmetic amendments. These are changes that neither Clearcast nor broadcasters require and that are not materially significant.

Below highlights examples of the type of changes likely to be charged for. This is not an exhaustive list:. Changes to the grading of an ad 2. A change of VO artist unless forced for contractual reasons 3.

Changes to the audio. Changes to claims in the ad or pricing 2. Changing soundtrack or music 3. Changes in offer dates 5. Where logos are updated with a date or rating 6. Resubmitting an ad from a different agency. If you are in any doubt please contact your Clearcast contact Mark Hynes before resubmitting.

General advertising rules I've read a lot about 'the Code'. What is it? What is a legal super, and what are the rules about them? A legal super is text that appears on your ad to qualify a claim. There are strict rules about legal supers, covering their size and the time for which they should be displayed.

You can read the BCAP rules on legal supers. Where can we find out the requirements for our legal supers? There's lots of information on our website , plus a handy calculator to help you work out how long your legal super must be displayed for.

What is a timing restriction and why has our ad been given one? Timing restrictions help make sure an advert is only shown at a time that is appropriate to its content. For instance, some ads may only be shown outside programmes that are mainly watched by children. Others may only be shown after the adult watershed.

Some ads are given a 'post ' restriction. This is often applied to ads that contain moderate references to sex, violence or harmful behaviour. Learn more about timing restrictions When is the adult watershed in the UK?

The watershed in the UK is at , for all channels except premium subscription film services. For premium subscription film services that don't have mandatory restricted access like a PIN protection system , the watershed is Can our ads use swearing or expletives?

Probably not. Bad language can offend large numbers of people, particularly where it is unexpected. It is unlikely to be acceptable in advertising. Why do we have to report details about the music in our ads? It's important you include details of any music used in your ads. We pass this on to PRS for music who use it to distribute royalties to music composers and publishers. Our ad has been restricted to 'ex-kids'.

What does this mean? These include both programmes aimed specifically at children, and those with a high proportion of child viewers. This is not a timing restriction. It just applies to the type of programme being broadcast. For more advice about the ex-kids restriction, get in touch with your Clearcast contact. We are advertising a limited offer. Does that affect what our ad can say?

After seeing the ad, viewers must have enough time to decide whether or not to take up the offer. If the offer ends relatively soon after the last airing of the ad, you must show the when it ends in the ad. What's reasonable depends on what product or service you are advertising.

Your Clearcast contact can advise further. Can we create an ad that's sponsored by a company? Any advertising message sponsored by a company is usually recognised as a sponsorship ident and transmitted at the start and end of ad breaks.

We do not clear this kind of advertising. We want to use or refer to a celebrity in an ad. What should we watch for?

This is submitted by your production company so ClearCast can check it has adhered to the script and will be cleared. This should be a formality because the rough cut has already passed clearance. It is worth mentioning that if you make any changes to your advert after clearance, no matter how small, you will need to resubmit the advert for clearance.

Well worth considering as it can have a serious impact on air dates! Once your commercial has been cleared, you are ready to send it to broadcast. Your clock number will be used to identify your advert by all of the broadcast stations and can also be used to track the commercial.

Now, as a client, this is all you really need to know. Your production company or agency will help you or take care of this process for you. If you would like to find out more information about ClearCast or any type of production support, get in touch! Fable Studios is your partner in the world of video content.

Video Production Company. Motion Graphics. TV Advert Production. Resins are easy to use and actually fun. Amazing Clear Cast is a two part casting resin. It can also be used as a clear coat. The Alumilite website has the following to say:.

Amazing Clear Cast can be used as a casting resin or as a clear coat. Bubble free castings can be achieved by slowly mixing and pouring the resin. Now to ease your fear of resin. The trick is to follow the instructions to the letter. Read and re-read them before you begin. Protect your work area and wear old clothes. Be sure to use cups, stir sticks, etc that are disposable. Then just have fun. I followed the instructions and mixed my resin With this particular product, you pour the two together and allow the product to sit.

Each time you allow the product to sit the bubbles that have formed will work their way to the surface and pop. This is very important for your final product. Next, for this product, you mix and then again allow to sit. I timed each step according to the directions. Again following the directions exactly. The directions were easy to follow. The smell of the product was actually not as bad as other resins I have used.

I made all of my projects indoors on my covered kitchen table. The product let off very little smell and it was almost undetectable in my home. Next comes the pour.