When was pacsun founded

Sign up to view our daily e-editions each morning with just a click. Just in time for holiday shopping, the first official Pacsun Kids location opened on November 4th, , at Mall of America, where Pacsun has offered its main collection for many years.

The 1,sq. Pacsun Kids store is connected directly to the Pacsun adult store. As one of the youth retailer's newest categories, Pacsun Kids, was designed entirely without gender to cater to its youngest consumer yet, ages years old, and now kids can shop their favorite styles at a new Pacsun created just for them. Being digital-first when it comes to engaging with the Pacsun community, the brand hosted fun digital initiatives in celebration of the opening.

A special Holiday Instagram filter was created that shoppers could access through a seasonal in-store QR code, while customers also got the opportunity to be featured alongside an animated deer in photo and selfie mode. After the official launch of the Pacsun Kids category earlier this year, Pacsun organized several Kids livestreams and pop-ups, including one at the Santa Monica location, the Irvine Spectrum Center in California, and most recently at the Scottsdale, AZ store.

The brand will look to host more kids live stream events in the near future at the Cerritos, CA store and Brea Mall which are new locations for the brands upcoming Pacsun dedicated Kids spaces. As we look ahead to , Pacsun plans to open an additional 5 Pacsun Kids stores. About Pacsun Pacsun is a leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture.

Throughout the contemporary, streetwear and active lifestyle markets, Pacsun partners with the best brands to offer curated collections, rare and exclusive products, and creative collaborations on every level. Founded in , Newport, CA. Curated in Los Angeles. An email has been sent to with a link to confirm list signup.

Sorry , an error occurred. Get Started. Log In. You are logged in. Switch accounts. Offers go here. Choose wisely! We won't share it with anyone else. If you forget it, you'll be able to recover it using your email address. In the months following the executive retreat, footwear and junior women's apparel began appearing in Pacific Sunwear stores, as the stores themselves became larger.

The square footage in new stores was increased 50 percent to 3, square feet. With these changes, the company began to stray from its tight focus on white, suburban, teenage males in order to embrace a broader customer base, thereby making the transition from a niche-oriented retailer to a more broadly defined specialty retailer.

As the company maneuvered through this transition--its most profound change since Rayden arrived in unexpected news took industry pundits and analysts by surprise. On January 30, , Rayden announced his resignation from Pacific Sunwear, sending a shockwave through the financial community that caused the company's stock value to fall 15 percent.

Rayden left the company to join Ohio-based women's apparel retailer The Limited, where he was named president of Limited Too, a division that sold casual sportswear for girls.

While an executive search firm looked for a replacement for Rayden, Greg Weaver, Pacific Sunwear's chief operating officer, took over as president. Weaver's temporary stewardship of Pacific Sunwear occurred at a critical juncture in the company's history and at a time of great opportunity for astutely managed, young men's apparel retailers.

During the previous three years, more than 2, young men's stores were closed, as such retailers as Merry-Go-Round, Edison Bros. Enticed by the potential, Weaver was intent on capturing the lion's share of the abandoned business. As Weaver set out in pursuit of his objective in September , Pacific Sunwear operated stores in 33 states.

By the end of , 30 new stores had been established during the year. This was a relatively slow pace of expansion for the company, limited by the problems associated with its transition into a specialty retailer, but only proved to be a temporary lull.

As Pacific Sunwear began fulfilling its expansion goals, opening an average of two new stores each month, the company achieved additional growth in a new way. Following the acquisition, the Good Vibrations name was retained, with Good Vibrations and Pacific Sunwear stores in many cases operating within the same mall. Pacific Sunwear broke with tradition in another way in , opening its first non-mall, freestanding store. Located in Greenwich Village, the 6,square-foot store was evidence of Weaver's conviction, as expressed to the Daily News Record in September , that Pacific Sunwear "can take this store prototype anywhere in the country.

Following the debut of the Greenwich Village store, the company began researching other potential store locations in densely populated urban environments, specifically in Chicago and Boston. As the company entered , it announced plans to expand on another front. In February, Pacific Sunwear revealed its intentions to launch a second retail concept whose merchandise would duplicate Pacific Sunwear merchandise to a very limited extent.

Named "d. After initial experiments proved positive, Good Vibrations stores were converted to the d. A majority of the 15 stores planned for the first wave of expansion were expected to be opened before the school season, with stores slated for malls in California, Florida, Illinois, Louisiana, New Jersey, New York, and Michigan.

Between April and August, 15 d. As Pacific Sunwear reached the end of a prodigious ten-year growth period, the company showed no sign of slowing its pace of expansion. For PacSun, the issue of mobile app versus a mobile site is a false debate. Indeed, the two-pronged approach to mobile is clear. Taylor said. PacSun tasked Usablenet not just to work on the mobile site and iPhone, but also an in-store point-of-sale kiosk that lets store assistants gauge inventory and place orders for products not available on premise.

Packs some In addition to creating awareness in-store, PacSun is offering a 15 percent discount on the next purchase to consumers who download the iPhone app directly from the Apple App Store or by scanning a QR code.

And like many retailers, rather than reinvent the wheel — at least in the early years — it prefers an out-of-the-box but customized offering for mobile. Topics covered: retail tech, e-commerce, in-store operations, marketing, and more. Search x. Some information, such as publication dates, may not have migrated over.

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